Marketing Strategy: Defining The 'Big Picture'
There is no one 'best' way to market a business in a world that doesn't stand still. Sensible Marketer's approach to building a strategy is by using research, client data and experience to build a game plan that works for each business' unique needs. Using these three pillars, Sensible Marketer builds a marketing strategy that is supported with facts and data, while still connecting on a people.
Research tells us the 'why' and 'how' behind people's buying decisions and actions. Insights from research are key to ensuring we connect with prospects, while highlighting why a consumer or business needs your product and services.
Research's counterpart, data intelligence, uncovers the 'who, what, where and when.' Data intelligence identifies trends and the points at which they occur. From understanding which clients generate the most margin, to those who left and you want to win-back, your data holds many answers that guide your marketing messages and tactics.
The experience of your team and their engagements with prospects and clients are invaluable assets. The team members who work first hand with the clients know what works and are essential in turning marketing leads into paying clients.